Friendly Fur as a conceptual design brand stands for collecting waste side products from nature care works in fields and forests and giving it a second life in design and luxury. The real wild fur pelts Friendly Fur collects and works with formerly have been thrown away and dumped. I realized this grievance and launched my Friendly Fur as a design brand and certification at the same time – right from scratch as both as the only way it would make sense; this was 2007 as the project of engee.de and in 2015 as my own company.
The logo had to be a symbol-blend between lifestyle and science standing for glamour luxury as well as nature care, ethical and social values. In my very first design edition, I decided to leave the heads on the objects in a very effortful taxidermy procedure. I call it the full body concept, short FBC. It not only reminds people, where things come from but also follows consequently the undoubted value not to waste neither the tiniest little bit of some precious source. Lived and applied appreciation and respect; as such, I created objects for life rather than products to consume. I come from the arts, and to me, it is crucial to create values – not to blast them.
A totally new system in consumer goods with a whole new perspective and approach to luxury opened up in my conceptual brand construct. People could be challenged to question (their) consumption habits and correlations in natural processes, as well as in thought-to-be well-known production processes. Cautious Objects, coming in editions, with the ethics of respect and appreciation for the material and in production, sustainably sourced in a very elaborate and costly up-cycling process. This is Friendly Fur – real value luxury from Berlin, Germany.